Srilakshmi is currently working on her dissertation. Her research involves a multimodal discourse analysis of print advertisements from Indian magazines. Topics of interest include discourses of color, gender, sexuality, India.

Fairness Creams and the Metrosexual: Analyzing the Discourse of Male Sexuality as Played Out in the Indian Media

This paper interprets the discourse of male sexuality in India through a discourse analysis of advertisements. The goal is to interpret the intertwining of preferred skin color with sexual desirability.

Article: Print


Article: Electronic